AI should do more than help plan the event.

We started our own conference, All Things AI, in 2025. Sixteen hundred people came. The next year it doubled — and everything we had built to run the first one buckled under the second.

• Technical debt faster than we could pay it down

  Every integration became a manual reconciliation. Every question became a search across systems that disagreed with each other.

• Our own money, held until it was over

  The ticketing platform sat on ticket revenue until after the event. The venue, the AV company and the caterer all needed paying well before that.

• Someone else’s system, someone else’s data

  The operating record of our own conference lived inside products we did not control and could not fully take with us.

• Nowhere to put the busywork

  Chasing speakers, reconciling registrations, copying between tools — all of it could only be absorbed by people, and the people were already at capacity.

So we built the system we wanted. One where the data and the deployment stay under the organizer’s control, the ticket money lands on the organizer’s own payout schedule, and the platform is agent-native from the foundation — so the mundane work can be handed to AI agents instead of to the team.